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In addition, it provides content licensing, as well as allows third-party data providers to update and manage business listing information on behalf of businesses. It also offers other services, including Yelp Reservations, which provides online reservations for restaurants, nightlife, and other venues directly from their Yelp business listing pages, Yelp Waitlist, a subscription-based waitlist management solution that allows consumers to check wait times and join waitlists remotely, as well as businesses to manage seating and server rotation, the Yelp Knowledge program, which offers business owners local analytics and insights through access to its historical data and other proprietary content, and Yelp Fusion, which offers free and paid access to content and data for consumer-facing enterprise use through publicly available APIs.
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It provides free and paid advertising products to businesses, which include cost-per-click search advertising and multi-location ad products, as well as enables businesses to deliver targeted search advertising to local audiences and business listing page products. The company's platform covers various local business categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services. operates a platform that connects consumers with local businesses in the United States and internationally.